The project is a temporary building, part of the upcoming Frankfurt Motor Show. It is designed by Schmidhuber + Partner
and will remain in place until October 20, 2011, to house the Frankfurt
Book Fair. The Audi Ring is 100 meters long, 70 meters wide and 12
meters high. The exhibition
in the Grand Hall leads visitors through the vehicle presentation,
followed by a technology park with various interactive exhibits. .The
400 meter-long test track extends across both levels of the interior,
visible from the exterior via cutaways along the structure’s sides and
top, and permitting the travel of up to nine vehicles at once. The
course is open for visitors to experience by riding as passengers
alongside professional drivers in a range of current and future Audi
vehicles. As co-drivers, visitors are immersed in the driving
experience, provided by the combination of technology and architecture.
Audi elaborates on the design concept: "The test track pervades the
building like a pulsating artery, forming the core of the architectural
ensemble around which the whole building is shaped; all entrances,
openings, and façade contours are geared towards this dynamic vehicle
presentation. Movement, not only of the vehicles, can be felt in every
corner of the building. [...] the sophisticated choreography of the test
track defines the overall spatial and brand experience, [forming] the
emotional climax and end of the tour.”
Источник: http://www.evolo.us/architecture/audi-ring-for-frankfurt-motor-show-2011-schmidhuber-partner/ |